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Archive for "March 2013"

March Madness ad haul spirals higher than any sport

March 28, 2013

The Super Bowl and NFL playoffs are a hoot and the World Series rocks, but no sports championship series takes in more TV ad revenue than the NCAA men’s college basketball championships. (Photo: Joshua Lindsey, USA TODAY Sports) STORY HIGHLIGHTS The 2013 NCAA tournament will surpass $1 billion in TV ad spending It will take […]

March Madness marketers try an ambush

Savvy marketers are finding low-budget ways to digitally link their brands with the upcoming college basketball championship, but without paying huge ad or sponsorship fees. (Photo: Hormel Foods) STORY HIGHLIGHTS High-priced ads and sponsorship fees lead to more ambush marketing Pizza Hut, SPAM and Hooters all found subtle ways to link to the tournament A […]

‘Smart’ LED bulbs controlled by iPhones

March 25, 2013

NEW YORK (AP) — LED bulbs seem to be the future of home lighting: They save electricity, they’re durable and they don’t contain mercury like compact fluorescents. But having them produce white light like any old light bulb is like using a computer as a doorstop. That’s because each LED, or light-emitting diode, is a […]

LOS ANGELES FIRE FEE INCREASE

March 19, 2013

Effective March 1, 2013, the Los Angeles County Fire Department will raise the hourly pay rate for Fire Safety Advisors (FSA). The pay rate will increase from $40.00 to $45.00 per hour. The $5.00 increase is based on the 40-hour rate for a top step fire specialist. As a reminder the following criteria remain in […]

Lil Wayne hospitalized after seizure

It’s not the first time the rapper has had a seizure. (Photo: Jordan Strauss, Invision/AP) Lil Wayne was shooting a music video for Nicki Minaj’s new single, High School, in Los Angeles earlier this week when he suffered seizures, reports TMZ. He was taken to Cedars-Sinai hospital late Tuesday night and released early Wednesday morning. His reps […]

‘College GameDay’ bus travels alone

March 11, 2013

Almost 1,500 fans saw and toured ESPN’s “College GameDay” bus during a three-hour stop at the Buffalo Wild Wings in Middletown, Ky. on Thursday. It was making a promotional trip to Louisville in advance of Saturday’s broadcast from Lexington centered on the Missouri-Kentucky game. Driver Bobby Stephens said the bus makes a stop every Thursday […]

You’ve seen the film; now experience the place

March 8, 2013

Time to roll out the flying red carpet: Thursday’s Academy Award nominations and Sunday’s Golden Globes ceremony signal the launch of Hollywood’s awards season and give globetrotting viewers another incentive to pack their bags. Granted, many of this year’s best-picture nominees come up short on scenery. Few would be inspired to visit Iran or Pakistan […]

Climate change already affects USA

March 7, 2013

How far off are the effects of climate change? Not far at all, says a new federal report that warns American lives are already being changed, and their behavior could make the problem worse. (Photo: Nati Harnik, AP) STORY HIGHLIGHTS Climate change is affecting American health and infrastructure Human activity has doubled the probability of […]

Climate change already affects USA

March 6, 2013

How far off are the effects of climate change? Not far at all, says a new federal report that warns American lives are already being changed, and their behavior could make the problem worse. (Photo: Nati Harnik, AP) STORY HIGHLIGHTS Climate change is affecting American health and infrastructure Human activity has doubled the probability of […]