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Archive for "October 2012"

Coke bears skewered in biting satire

October 31, 2012

This is the video that Coca-Cola doesn’t want you to see. Its famous Polar Bears are skewered — as is the whole soft-drink industry — in an anti-sugary-drink video to be released Wednesday. Behind it: Alex Bogusky, the culturally influential ad legend whose former agency, Crispin Porter + Bogusky, has created ads for such hot-button […]

Latest election spin is marketer PR

October 30, 2012

There’s a brand new spin whirring around the elections, but this time it’s not coming from the candidates. It’s coming from PR-hungry marketers. Several top consumer brands — including Pizza Hut, JetBlue and Cabbage Patch Kids — are dangling PR stunts that are election-themed and consumer-engaging. To attract eyeballs, they’re also wacky. “The media loves […]

Picture taking tips for Halloween

October 29, 2012

The glowing pumpkins, the trick-or-treating, the ghoulish costumes—all are best shot after dark when the lighting can get pretty tricky. Today’s cameras, and even some smartphones, are up to the challenge, if you do take the time to do more than point and shoot. Follow these tips to make the most of those after-dark shot […]

Toyota pitches hybrids on HSN network

Having seen cosmetics, jewelry and pots and pans hawked on TV infomercials, Toyota took to the home-shopping airwaves Sunday to see if it could drum up interest in its hybrid cars. Toyota officials said they were thrilled with the results. Spokesman Steve Curtis said they received more requests for product information after the first hour […]

Apple shortage pushes up prices

October 23, 2012

12:11PM EDT October 8. 2012 – There’s an Apple shortage this fall, and it’s not the iPhone variety. This year’s apple crop is shaping up as the smallest since 1986, down 14% from 2011. The core problem: a March warming spree that prompted trees to bud early, followed by an April cold snap that killed off […]

‘Esquire’ names Sexiest Woman Alive

October 22, 2012

12:35PM EDT October 8. 2012 – Mila Kunis has snagged the title as Sexiest Woman Alive, according toEsquire. Why Mila? The mag describes her as “the most beautiful, opinionated, talkative, and funny movie star that we’ve all known since she was nine.” The Ukrainian-born actress, 29, is known from a variety of roles including Jackie from That […]

Dwight Howard looks strong in Lakers debut

2:17AM EDT October 22. 2012 – Godzilla took Tokyo. King Kong conquered New York. Los Angeles, Dwight Howard has arrived. The Los Angeles Lakers lost a preseason game 99-92 Sunday to the Sacramento Kings. No matter. The big deal was the big man: Howard made his Lakers debut and dominated, finishing with 19 points on 8-for-12 […]