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Archive for "January 2013"

Sexy Super Bowl ads to have less sizzle

January 29, 2013

Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels. Go Daddy, historically the Super Bowl’s raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl. She was ranked No. 1 on Maxim‘s Hot 100 for 2012. The move comes […]

Coke ad calls on everyone to fight fat

January 17, 2013

A new Coca-Cola ad, which encourages people to come together to fight obesity, is drawing fire from consumer advocates and obesity experts. The two-minute video, appearing Monday night on several national cable networks, talks about the company’s range of beverages and how the industry voluntarily changed its offerings in schools to primarily waters, juices, and low- […]

Prime-time losing to whenever-viewing

From DVRs to Netflix and Hulu, fewer viewers than ever watch on TV’s schedule — threatening a $70 billion business.   (Photo: Brownie Harris, NBC) STORY HIGHLIGHTS Technology is hastening the fall of real-time prime-time viewing In a survey of 2,000 viewers, only 42% watched a new show in its scheduled slot Netflix and Hulu […]

Lytro camera adds new features

January 7, 2013

NEW YORK — Precious few tech products are groundbreaking, no matter what the folks paid to hype them claim. But the Lytro digital camera that I reviewed when it started shipping earlier this year is indeed that rare breed, technology that epitomizes radical innovation. Lytro is the shoot first/focus later digital camera based on”light field […]