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Archive for "October 2012"

Axe showerpooling promo raises brows

October 8, 2012

It’s one thing to save the world by sharing rides. Now, perhaps, by sharing the shower? Unilever, one of the world’s largest consumer product makers, this week will unleash a controversial online ad campaign for its edgy Axe brand of men’s grooming products that urges college students to shower with a friend, or “an attractive […]

Natural gas vehicles get second look in U.S.

As America finds more reserves of natural gas, the auto industry is sure to take notice. Natural gas got a strong vote of confidence as a future vehicle fuel at the Society of Automotive Analysts Strategic Planning Summit in Southfield, Mich., last week. New methods of extracting the gas are one of the biggest changes […]