Here’s the McDonald’s Ad All the Web Guys Think Is Genius MAY 6, 2013 AT 9:12 AM PT Web video doesn’t look like TV. So Web video ads shouldn’t look like TV ads, either. Right? Maybe! But right now that’s not true: Just about every ad you see on YouTube or Hulu, or any other […]

Volkswagen Passat TDI Sets 77.99 MPG World Record For Fuel Economy in 48 State Drive by Marc Carter, 06/25/13 The Volkswagen Passat TDI clean diesel just set a world record by achieving 77.99 mpg – the lowest fuel consumption for a non-hybrid car. VW announced that the new Guinness World Recordwas achieved by drivers Wayne Gerdes and Bob Winger, who piloted […]

Better batteries could revolutionize solar, wind power USA TODAY’s Green Tech series explores how green-tech innovations are changing everything from vacations to war-making. (Photo: Courtesy of Argonne National Laboratory) STORY HIGHLIGHTS Efforts intensify to improve lithium-ion battery or replace it Future options might power cars for 500 miles on a single charge Batteries might also […]

Few things are more tied to a company’s identity than its logo. Who isn’t familiar with Nike’s swoosh or McDonald’s golden arches? A good logo helps consumers recognize brands instantly and distinguishes brands from the competition. For these reasons some corporate logos have remained — at their core — almost the same for more than a century. Originating […]

Elon Musk ditches most of the funny math in new Tesla Model S financing deal By Todd Woody @greenwombat May 3, 2013 “Effectively” $754 per month. AP Photo/Paul Sakuma Sorry, potential Model S buyers but your time is no longer money. On April 3, Tesla Motors chief executive Elon Musk unveiled a “revolutionary” new financing offer that […]

USA TODAY’s Robert Bianco handicaps the fall season based on brief looks at the new series on broadcast TV. (Photo: Justin Lubin, ABC) STORY HIGHLIGHTS ABC has the most new shows, with eight CBS’ ‘The Millers’ may be one of the best shows of the season NBC welcomes Michael J. Fox back to series TV […]

USA TODAY’s Green Tech series explores how green-tech innovations are changing everything from vacations to war-making. (Photo: Ryan Mayes, AP) STORY HIGHLIGHTS Every $1 increase in the price of oil per barrel costs the Navy $30 million In development: portable combat outposts powered by fuel-efficient generators and solar panels Since Vietnam, there has been a […]

MOUNTAIN VIEW, California (AP) — A solar-powered airplane left California and is on the first leg of a planned journey to several U.S. cities. The Solar Impulse left Moffett Field in Mountain View just after dawn on Friday. It plans to stop at Sky Harbor airport in Phoenix, Dallas-Fort Worth airport in Texas, Lambert-St. Louis […]

Conservative US shoppers turned off by eco-friendly lightbulbs, study finds Consumer research finds conservative shoppers avoid purchasing an item associated with protecting the environment In 2011 Republicans in Congress fought hard to repeal a law phasing out incandescent bulbs. Photograph: Ruben Sprich/Reuters Eco-friendly labels on energy-saving bulbs are a turn-off for conservative shoppers, a new study […]