A great brand activation should feel effortless.
The environment is right. The displays are running. The production team has what it needs. Guests are focused on the experience, not the infrastructure making it possible.
But behind every successful activation is a power plan.
Recently, King Kong Production Services supported a Sebastian Professional x Ulta Beauty activation in Burbank, California, providing clean, sustainable energy to help keep the event powered while reducing reliance on traditional diesel generation.
It is a good example of where event and production power is heading: reliable energy without making diesel the default.
The Power Behind the Experience
Temporary power has traditionally meant generators.
For film productions, commercials, live events and brand activations, diesel generators have been a dependable solution when grid power is unavailable or a location cannot support the electrical demand of the production.
But the industry is changing.
According to the Sustainable Production Alliance, fuel use is often the largest contributor to a film or television production’s carbon footprint. The organization has identified grid tie-ins and battery generator technology as ways productions can reduce their dependence on conventional diesel generators.
That shift isn’t only about sustainability.
For production teams, there are practical reasons to rethink how temporary power is delivered.
Battery Energy Storage Systems, commonly referred to as BESS or battery generators, can provide power without the constant engine noise, exhaust and fuel consumption associated with running a conventional diesel generator.
On a sound-sensitive production, that’s valuable.
At an event surrounded by guests, it’s valuable.
And for a premium brand activation where every detail contributes to the experience, it matters even more.
More Than Silent Power
Quiet operation may be one of the first things crews notice about battery power, but the bigger opportunity is what happens operationally.
Using battery power where appropriate can reduce diesel generator runtime, onsite fuel consumption and the need for refueling. Battery operation also produces no onsite tailpipe emissions at the point of use.
For production managers and event teams, that can mean fewer fuel logistics to manage and a cleaner, quieter environment around the activation.
The event still gets the power it needs.
The difference is how that power gets there.
Sebastian Professional x Ulta Beauty in Burbank
For the recent Sebastian Professional x Ulta Beauty activation, KKPS brought that approach directly into the event environment.
The objective was simple: provide reliable power for the activation while reducing dependence on traditional diesel generation.
Guests didn’t need to think about where the electricity was coming from.
That’s the point.
Great infrastructure should support the experience without becoming the experience.
For brands investing in experiential marketing, that creates another opportunity to align what happens behind the scenes with the standards being presented out front.
King Kong’s Move Into Clean Production Power
For King Kong, sustainable power is a natural extension of a business that has supported entertainment productions since 1997.
For nearly three decades, King Kong Production Vehicles has supplied the infrastructure behind film, television, commercial and event productions, including star trailers, motorhomes, honeywagons, wardrobe and makeup trailers, production offices, trucks and other basecamp support.
In 2024, the company expanded that capability with King Kong Power, its dedicated clean-energy division.
Today, KKPS has eight Battery Energy Storage Systems in its fleet and reports that its battery power solutions have supported more than 200 projects.
But the company’s move toward sustainable production started well before BESS.
King Kong developed the Evergreen Solar Hybrid Production Trailer specifically for the entertainment industry, combining solar generation with biodiesel backup and functional production space for offices, wardrobe and makeup departments.
That history matters because battery power isn’t being treated as a standalone product.
It’s becoming part of the basecamp.
The larger idea is straightforward:
Power should be considered part of the production infrastructure, not an afterthought.
A Smarter Way to Power Productions and Events
There isn’t one power solution for every production.
Some locations can connect directly to the grid. Some require battery storage. Others may require a combination of batteries and generators based on load requirements, runtime and available infrastructure.
The opportunity is to build the right power plan for the job.
As entertainment productions and live events continue looking for ways to reduce fuel consumption and emissions, battery systems are becoming another tool production teams can use without compromising the operational requirements of the event.
And power is only one part of the equation.
From battery systems and solar production vehicles to talent trailers, wardrobe, makeup, honeywagons, trucks and mobile production offices, the King Kong production fleet is designed around a larger goal: giving production teams the infrastructure they need from one partner.
That’s ultimately where clean power fits into the King Kong story.
It’s not about adding another piece of equipment to a rental list.
It’s about building a better basecamp.
Powering What’s Next
For King Kong, this is the next evolution of something the company has been doing for nearly three decades.
Keep the production moving.
Support the people behind it.
Make sure the infrastructure works.
The Sebastian Professional x Ulta Beauty activation in Burbank is another example of what that can look like when clean power becomes part of the plan from the beginning.
The audience experiences the brand. We power what makes the experience possible.
Planning an upcoming brand activation, live event, commercial or production?
Visit KingKongTrailers to request a quote and build the power plan for your next project.
