CLIENT QUOTE: "

King Kong has great motorhomes and the best drivers in the business. Working with you guys is always easy and a pleasure.

" Cat Burkley-Portfolio One
CLIENT QUOTE: "

Thank you so much for lovely Eko lav — definitely the nicest port-a-potty I’ve ever used!

" Amanda – Producer
CLIENT QUOTE: "

The drivers were awesome to be with.  Hard working drivers!!   It really stands out when the drivers jump in to help set up base camp, and tear it down.  Not to mention always having a fresh green tea for me just when I needed it every time.  They really were great and I’d ask for them anytime we get vehicles from you. Thanks!

" Mary Brooks – 3 Star Productions
CLIENT QUOTE: "

North Six has been working with King Kong for many years now.  Not only is their customer service unparalleled, but their fleet of motorhomes is always clean, reliable, and exactly what we need to support our photo productions.

" Kyd Kisvarday—Producer, North 6
CLIENT QUOTE: "
King Kong has the best equipment & drivers in the biz.
" Tom Baker – gangboss
CLIENT QUOTE: "
Thanks again for helping out with our party. The restrooms worked out great and the service was awesome as usual!
" Steve Brazeel
CLIENT QUOTE: "

You guys are the BEST!

" Marie D’Amore—Production Supervisor, HSI
CLIENT QUOTE: "

King Kong… top notch service, incredible drivers, clean, well equipped vehicles, on time—every time! Thanks guys…. you ROCK!!!

" Elaine Lee—Producer 5th and Sunset Los Angeles
CLIENT QUOTE: "

We truly enjoyed working from the Helios, the attention to detail to make it an Eco friendly asset to our industry should be commended. The quiet workspace you get when running on the solar power is delightful! Rob was pleasant to be around and always willing to help out. Thank you Rob and King Kong for bringing us the Helios!

" Rochelle Savory-Assistant Production Supervisor
CLIENT QUOTE: "

I just wanted to send you a quick message and let you know how amazing Rich is. I have hired motos from all over and this was by far our best experience. Really nice to work with great people

" Crystal Raymond- Chinese Laundry
CLIENT QUOTE: "

Just wanted to say thanks for the awesome customer service. Our driver was friendly and professional. He arrived early and had everything ready to go for us. The motorhome was clean and in perfect shape. Every detail matters on a shoot to help keep everything running smoothly. We love working with King Kong!

" Jamie Williams- That Girl Productions
CLIENT QUOTE: "

The Helios is a great motorhome. Not only is it energy efficient but it offers a large space for production to work in. The copy machine is great because you can wirelessly print and make color copies and send faxes. The satellite phones came in handy when we realized we didn’t have any cell service on location. We received several compliments throughout the shoot day. Crew walked into the motorhome in awe of such a beautiful space.

" Courtney Witherspoon-Production Coordinator Three One O
CLIENT QUOTE: "

You guys did a phenomenal job with the Helios. And Rob, as always, went above and beyond for us.

" Dan Kae—Assistant Production Supervisor
CLIENT QUOTE: "

I wanted to give Rich another glowing report, He was AMAZING on our shoot. The most helpful driver I’ve ever had. I’ll definitely be requesting him on future shoots.

Thanks for everything guys!

" Adrienne Burton – Freelance Prod Coordinator
CLIENT QUOTE: "

We’ve used the Helios twice now and have been quite impressed each time.  It has everything production could want AND it’s earth friendly! We will use the Helios on every job in which we need a moho.

" Mario D’Amici—Production Coordinator, Beef Films
CLIENT QUOTE: "

…the moho was super nice, everything was great! I will definitely rent it again!!

" Susan Borbely – Prod Coordinator
CLIENT QUOTE: "

Rusty, Bruce and the guys at King Kong were a crucial asset to my photoshoot.  They took a lot of stress off of my plate and came through when I needed them, allowing me to focus 100% on the production.  Without a doubt, King Kong is now my go-to for production vehicles and I do not hesitate to recommend them to my colleagues.  And, not only is Rusty the best and most helpful driver I have ever had the pleasure of working with, he is also awesome with a fog machine!

" Brett Spencer-Producer, Nastygal.com

New ads about relationships, not cars

In a break from hawking horsepower and leather upholstery, automakers are now trying to show customers they want to be their friend as well.

Honda and and Volkswagen both are unveiling emotional ad campaigns this week that emphasize relationships — how well they know you, their owners, and your needs and foibles.

Both play down the business at hand, selling you a new car.

Honda’s campaign is themed “It all starts with you.” It aims to tug heartstrings as it depicts consumers going through everyday life and making mistakes along the way.

Volkswagen is unleashing a TV and social media package called “Why VW,” with the tagline “It’s not the miles, it’s how you live them. The campaign is for the brand, rather than individual models, and the opening ad shows people, from babies to old folks, laughing and smiling.

 

Both campaigns are unusual given how automakers have long relied on touting features and attributes of cars, says David Stewart, a marketing professor at Loyola Marymount University in Los Angeles. General Motors showed how emotional ties could build a brand when it launched the Saturn brand more than 20 years ago, but it hasn’t been tried much since, except for Chrysler’s moody Super Bowl ads.

“It has been less common in the auto industry,” Stewart says. “A lot of this has to do with the auto industry still being engineering driven.”

Of the two campaigns, Honda’s will probably harder to miss, particularly on TV. Honda is mounting the biggest ad blitz in its history in the U.S. to launch the new 2013 Accord flagship sedan.

The ads try to show how Honda understands its customers, serves their needs, and even can bail them out of trouble even when they are boneheads.

In one TV spot, a woman drives off having forgotten her purse is atop the car. The ad shows moments of distraction behind the wheel, and how the Accord’s anti-collision system will help save drivers from themselves.

“We wanted to come up with something emotionally engaging,” says Mike Accavitti, vice president of marketing for American Honda. “It emphasizes the real story of this car.”

A lot of the campaign’s creation involved developing a knowledge of habits that most people take for granted. People, for instance, back their cars out and use the headlights when they are moving the trash cans out to the curb in the evening. “By relating to it, they relate to the brand,” Accavitti says.

Volkswagen, like Honda, is taking advantage of having built a loyal base of customers over the years who have genuine affection for their cars, in VW’s case, going back to the lovable Bug. The TV ad for the Why VW brand campaign showing happy people, in fact, never shows a car. It also links to website whyvw.com where people can share their personal stories about the cars,

“The best way to connect your customers with your brand is to connect with them as people,” says Kevin Mayer, vice president of marketing for Volkswagen of America. “People buy cars emotionally and justify them rationally.”

Ian Beavis, executive vice president of Nielsen Automotive and former marketing chief for Kia and Mitsubishi, says both Honda’a and VW’s approaches in the new ads make sense.

“What they are focusing on is the emotional aspect and the benefits of being part of their club,” Beavis says.

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