We’ve used the Helios twice now and have been quite impressed each time.  It has everything production could want AND it’s earth friendly! We will use the Helios on every job in which we need a moho.

" Mario D’Amici—Production Coordinator, Beef Films

Thank you so much for lovely Eko lav — definitely the nicest port-a-potty I’ve ever used!

" Amanda – Producer

The Helios is a great motorhome. Not only is it energy efficient but it offers a large space for production to work in. The copy machine is great because you can wirelessly print and make color copies and send faxes. The satellite phones came in handy when we realized we didn’t have any cell service on location. We received several compliments throughout the shoot day. Crew walked into the motorhome in awe of such a beautiful space.

" Courtney Witherspoon-Production Coordinator Three One O

Just wanted to say thanks for the awesome customer service. Our driver was friendly and professional. He arrived early and had everything ready to go for us. The motorhome was clean and in perfect shape. Every detail matters on a shoot to help keep everything running smoothly. We love working with King Kong!

" Jamie Williams- That Girl Productions

You guys are the BEST!

" Marie D’Amore—Production Supervisor, HSI

You guys did a phenomenal job with the Helios. And Rob, as always, went above and beyond for us.

" Dan Kae—Assistant Production Supervisor

King Kong… top notch service, incredible drivers, clean, well equipped vehicles, on time—every time! Thanks guys…. you ROCK!!!

" Elaine Lee—Producer 5th and Sunset Los Angeles

North Six has been working with King Kong for many years now.  Not only is their customer service unparalleled, but their fleet of motorhomes is always clean, reliable, and exactly what we need to support our photo productions.

" Kyd Kisvarday—Producer, North 6

…the moho was super nice, everything was great! I will definitely rent it again!!

" Susan Borbely – Prod Coordinator

The drivers were awesome to be with.  Hard working drivers!!   It really stands out when the drivers jump in to help set up base camp, and tear it down.  Not to mention always having a fresh green tea for me just when I needed it every time.  They really were great and I’d ask for them anytime we get vehicles from you. Thanks!

" Mary Brooks – 3 Star Productions

King Kong has great motorhomes and the best drivers in the business. Working with you guys is always easy and a pleasure.

" Cat Burkley-Portfolio One

I wanted to give Rich another glowing report, He was AMAZING on our shoot. The most helpful driver I’ve ever had. I’ll definitely be requesting him on future shoots.

Thanks for everything guys!

" Adrienne Burton – Freelance Prod Coordinator

We truly enjoyed working from the Helios, the attention to detail to make it an Eco friendly asset to our industry should be commended. The quiet workspace you get when running on the solar power is delightful! Rob was pleasant to be around and always willing to help out. Thank you Rob and King Kong for bringing us the Helios!

" Rochelle Savory-Assistant Production Supervisor
Thanks again for helping out with our party. The restrooms worked out great and the service was awesome as usual!
" Steve Brazeel

Rusty, Bruce and the guys at King Kong were a crucial asset to my photoshoot.  They took a lot of stress off of my plate and came through when I needed them, allowing me to focus 100% on the production.  Without a doubt, King Kong is now my go-to for production vehicles and I do not hesitate to recommend them to my colleagues.  And, not only is Rusty the best and most helpful driver I have ever had the pleasure of working with, he is also awesome with a fog machine!

" Brett Spencer-Producer,

I just wanted to send you a quick message and let you know how amazing Rich is. I have hired motos from all over and this was by far our best experience. Really nice to work with great people

" Crystal Raymond- Chinese Laundry
King Kong has the best equipment & drivers in the biz.
" Tom Baker – gangboss

March Madness marketers try an ambush

Savvy marketers are finding low-budget ways to digitally link their brands with the upcoming college basketball championship, but without paying huge ad or sponsorship fees.

In basketball, they call it the trick shot.

In marketing, they call it the ambush.

Even with March Madness — the National Collegiate Athletic Association Men’s Basketball Championship — just getting under way, several savvy marketers already are trying to get a digital piece of it without the huge expense of sponsorship or in-game advertising.

Such familiar brands as Pizza Hut, Hormel’s Spam and even the Hooters chain are trying to link with the social and cultural buzz of the tournament — but are carefully stepping around any legal issues by avoiding the use of trademarked terms such as “March Madness” or “Final Four” in their marketing.

As the price of sponsorship and advertising grows, it creates incentives to ambush market, says Jon Swallen, chief research officer at Kantar Media. “I call that smart marketing.”

While the NCAA won’t comment on specific marketers it believes infringe on its trademark, the amount of ambush marketing “has been steady” in the past few years, says Jay Rossello, director of legal affairs.

The costs of sponsorship and of championship game advertising are enormous. One top-tier marketer spent upwards of $35 million for its NCAA sponsorship, according to an Adweek estimate, and 30-second ad slots during the men’s basketball championship game on CBS could reach a record $1.4 million.

No wonder the ambushers are out in force. They are:

• Giving away pizzas. Pizza Hut is offering college basketball fans, who sign up in advance, the chance to win a coupon for a free medium pizza with one topping ($8 value) if all four No. 1 seeds in the tournament advance to the semi-finals in Atlanta.

Never mind that Pizza Hut is not a sponsor or in-game advertiser. “We are not trying to pull the wool over anyone’s eyes,” says Caroline Masullo, director of digital marketing. ‘We consider this to be smart marketing.”

• Trying to go viral. Spam has posted on YouTube a video of a goofy character, “Sir Can A Lot,” who runs around screaming that he can’t get over “the madness of March.” It’s using the video to target fans on social media.

“The ‘madness of march’ video was created because we looked at March and figured that would be trending,” says Nicole Behne, senior brand manager.

• Creating buzz. Hooter’s is offering downloadable deals during the tournament that it’s dubbed Hooters Hooky basketball coupons. Among the offerings: free fried pickles. “We decided to be the official sponsor,” says marketing chief Dave Henninger, “for the passion of watching college basketball tournaments.”

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