King Kong has the best equipment & drivers in the biz.
" Tom Baker – gangboss

…the moho was super nice, everything was great! I will definitely rent it again!!

" Susan Borbely – Prod Coordinator

I just wanted to send you a quick message and let you know how amazing Rich is. I have hired motos from all over and this was by far our best experience. Really nice to work with great people

" Crystal Raymond- Chinese Laundry

The drivers were awesome to be with.  Hard working drivers!!   It really stands out when the drivers jump in to help set up base camp, and tear it down.  Not to mention always having a fresh green tea for me just when I needed it every time.  They really were great and I’d ask for them anytime we get vehicles from you. Thanks!

" Mary Brooks – 3 Star Productions
Thanks again for helping out with our party. The restrooms worked out great and the service was awesome as usual!
" Steve Brazeel

You guys did a phenomenal job with the Helios. And Rob, as always, went above and beyond for us.

" Dan Kae—Assistant Production Supervisor

I wanted to give Rich another glowing report, He was AMAZING on our shoot. The most helpful driver I’ve ever had. I’ll definitely be requesting him on future shoots.

Thanks for everything guys!

" Adrienne Burton – Freelance Prod Coordinator

Just wanted to say thanks for the awesome customer service. Our driver was friendly and professional. He arrived early and had everything ready to go for us. The motorhome was clean and in perfect shape. Every detail matters on a shoot to help keep everything running smoothly. We love working with King Kong!

" Jamie Williams- That Girl Productions

King Kong… top notch service, incredible drivers, clean, well equipped vehicles, on time—every time! Thanks guys…. you ROCK!!!

" Elaine Lee—Producer 5th and Sunset Los Angeles

You guys are the BEST!

" Marie D’Amore—Production Supervisor, HSI

Thank you so much for lovely Eko lav — definitely the nicest port-a-potty I’ve ever used!

" Amanda – Producer

North Six has been working with King Kong for many years now.  Not only is their customer service unparalleled, but their fleet of motorhomes is always clean, reliable, and exactly what we need to support our photo productions.

" Kyd Kisvarday—Producer, North 6

We’ve used the Helios twice now and have been quite impressed each time.  It has everything production could want AND it’s earth friendly! We will use the Helios on every job in which we need a moho.

" Mario D’Amici—Production Coordinator, Beef Films

King Kong has great motorhomes and the best drivers in the business. Working with you guys is always easy and a pleasure.

" Cat Burkley-Portfolio One

Rusty, Bruce and the guys at King Kong were a crucial asset to my photoshoot.  They took a lot of stress off of my plate and came through when I needed them, allowing me to focus 100% on the production.  Without a doubt, King Kong is now my go-to for production vehicles and I do not hesitate to recommend them to my colleagues.  And, not only is Rusty the best and most helpful driver I have ever had the pleasure of working with, he is also awesome with a fog machine!

" Brett Spencer-Producer,

The Helios is a great motorhome. Not only is it energy efficient but it offers a large space for production to work in. The copy machine is great because you can wirelessly print and make color copies and send faxes. The satellite phones came in handy when we realized we didn’t have any cell service on location. We received several compliments throughout the shoot day. Crew walked into the motorhome in awe of such a beautiful space.

" Courtney Witherspoon-Production Coordinator Three One O

We truly enjoyed working from the Helios, the attention to detail to make it an Eco friendly asset to our industry should be commended. The quiet workspace you get when running on the solar power is delightful! Rob was pleasant to be around and always willing to help out. Thank you Rob and King Kong for bringing us the Helios!

" Rochelle Savory-Assistant Production Supervisor

Here’s the McDonald’s Ad All the Web Guys Think Is Genius

Here’s the McDonald’s Ad All the Web Guys Think Is Genius

MAY 6, 2013 AT 9:12 AM PT

mcdonald's canada youtubeWeb video doesn’t look like TV. So Web video ads shouldn’t look like TV ads, either.

Right? Maybe!

But right now that’s not true: Just about every ad you see on YouTube or Hulu, or any other video site, is either an ad that ran on TV, a shorter version of an ad that ran on TV, or an ad that could run on TV.

But there’s a school of thinking that says Web video ads should be their own special thing that takes advantage of the freedom and flexibility that the Internet offers.

And, weirdly enough, lots of people keep pointing to the same clip as an example: A three-minute-28-second mini-documentary from McDonald’s Canada, which explains why the chain’s burgers look better in ads than in real life. (Spoiler: They cheat.)

Last week, before YouTube’s big “brandcast” pitch for advertisers, I met with a bunch of people who are betting big on Web video, and they cited this ad as an example of Web advertising’s future. Then, at YouTube’s event a couple hours later, content boss Robert Kyncl said the same thing onstage. And this morning, BTIG analyst Rich Greenfield makes the same assertion in a research note (registration required).

So here you go:

Scintillating? Nope! And you can certainly think of other Web ads that were a lot glitizer, and got a lot more press. But it takes a lot of money and resources to get Jeff Gordon in costume and behind the wheel, or to drop a dude out of a spaceship. And there’s no way advertisers can treat each Web spot like a summer blockbuster.

Meanwhile, McDonald’s modest ad tells a story, flatters viewers by telling them they’re smart enough to go backstage, and still ends up pushing pretty images of hamburgers in front of them. That’s pretty clever advertising sort-of masquerading as something else but not really.

And people seem to like it: Since last June, it has racked up nearly 8.5 million views.

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